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Economics of Love

Saint Valentine’s Day is getting closer. Many couples around the world are busily planning what to gift to their other halves, where to go, or how to spend the Day of Love. As researches show, for many years cards have been the most popular gifts for February 14th, however, the wish-list of lovers differs from the gifts received.

 

About 61 per cent of people worldwide celebrate Valentine’s Day, though it?s not a holiday in the most of the countries. Today it’s difficult to imagine the celebration of the day without exchanging gifts. Moreover, according to Retail Advertising and Marketing Association, 53 per cent of American women revealed they would dump boyfriends who did not give them anything on Valentine’s Day. British women are less unforgiving: 52 per cent of them assured Valentine’s Day isn’t important at all, though 20 per cent still want to get a present.

 

What Women Want?

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